Everyday there’s something going on in Barcelona… The diversity and variety of activities this city holds is amazing. Since I’m about to move to Mexico City in a few weeks, I’m making the most of Barcelona and enjoying every possible spot.
One of the many places I’ve been eager to visit is the Galeria Loewe, a space located at Paseo de Gracia, where the Maison lovers can explore the firms’ universe.
Galeria Loewe is divided in 5 levels, each of them focusing on a different aspect of Loewe´s 166 years of artisanal expertise, showing its history and tradition through multimedia art installations and interactive experiences.
The ground floor is focused on the iconic Amazona bag. This bag is not only my favorite purse ever, but it is also an international symbol since its creation in 1975.
The floor is perfectly structured for visitors to understand the making of of this masterpiece. With a hologram explaining the techniques, an installation focusing on the 65 parts of the Amazona bag, and a glance to the tools used today, it is easy to understand and love this bag (with its multiple reinventions) over and over again.
The basement floor is focused on the Loewe scarves made of silk. These are inspired in the Spanish culture, which also characterizes the Maison. On the displays, visitors may see the some of the designs available and also the house’s most emblematic silk collections. What I liked the most was the “Flamenco dancers” installation by artist Daniel Wurtzel. In this, a piece of organza in caught in flight by a whirl of air, personifying a scarf into a Spanish dancer.
On the lower mezzanine lays the historical area. Here it’s worth to see the reconstruction of José Pérez de Rozas (Loewe’s art director from 1945-1978) most memorable window display, from 1960s.
The upper mezzanine is all about leather and senses. Here stands a tree in which Flamenco bags of vibrant colors are transformed into fruits of temptation made of napa.
Finally the top level, where a temporary exhibition related to the firm is exposed. This time it was all about The Kennedys. But I’ll talk about this on my next post! To read it click here
Video by lunatxell